PUBLIC RELATION

As an organization or individual, staying in control of the public’s perception of you is important. That is why public relations is a powerful tool. Through PR, organizations and individuals can create or obtain coverage from the media for free to ensure that their desired message reaches their audiences. Public relations offers a great way to communicate with external stakeholders while avoiding direct payment for advertising and marketing purposes. In today’s digital age, utilizing both earned and paid media as part of a comprehensive PR strategy can be beneficial to reach and engage a wider range of audiences.